Crawl and index audit
A full crawl compared against Search Console coverage data, identifying orphan pages, crawl traps, wasted crawl budget and anything indexed that should not be.
Performance, Security & Care
Technical SEO
Technical SEO is the part of search that is genuinely an engineering discipline: can a crawler reach your pages, does it get a clean response, does it understand what it found, and is the same content reachable at exactly one URL.
It is not content strategy and it is not link building. What it does is remove the obstacles that stop good content from ranking, and there is no amount of content investment that compensates for a site that returns soft 404s or serves four URLs for every page.
How I work on it
Process
Adjusted to the job, but this is the shape it usually takes.
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Crawl and compare
What the site exposes versus what search engines have actually indexed. The gap between those two is the work.
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Prioritise by traffic at risk
Issues affecting revenue-generating pages first. Not every warning in an audit tool is worth acting on.
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Fix and validate
Changes verified with live tests and re-crawls, not assumed from the code change.
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Monitor
Search Console watched for several weeks after, because indexing effects are delayed and some regressions only surface later.
Questions
Things people ask
No, and anyone promising that is selling something. Technical work removes obstacles. It makes a site eligible to rank for what it deserves. Ranking still depends on content that answers the query better than the alternatives, and on a site people have reason to link to.
Indexing changes can appear within days for a small site; consolidation after a redirect or canonical fix often takes several weeks. Anything promising results in a fixed number of days is not describing how crawling works.
Not directly. What it does is make eligibility for rich results possible, which affects how your listing looks and how often it is clicked. It must describe content that is actually visible on the page, marking up content users cannot see is a guidelines violation.